I applied for a River Island credit store card in store in July 2009, the card was sent to my house and I received it a couple of weeks later.On the card there was an instruction to activate the card saying 'Help Prevent Fraud, this card cannot be used until it is activated by the main cardholder, the main cardholder should call ..........'. I am the main cardholder and I didn't call them to activate the card. Recently I could not find the card so I called them up and told them I want to block it even though its not been activated. I was told no purchase had been made on the card which to me was a relief, I even took the person's name down for reference purposes - I was also asked if I want a replacement in which I said no. Now I have a bill of £296 and I believe it is not my fault and is the company's because I didn't activate the card. I spoke to someone and they put it down to fraud which can't be because if a card is activated security questions need to be asked such as D.O.B, address etc. What can I do because I am certainly not paying for River Island's carelessness. Another point is that just imagine I never received the card in the post and it went to someone else' address the person could have used it.